Some free tips before you venture into the unknown
- There is no cookie cutter approach to SEO. Optimization is site specific.
- There are no shortcuts to SEO (see item 3).
- SEO takes time and is a continuous long term process, not a one time event.
- There are no guarantees or absolutes with SEO whatsover. It’s a moving target.
- You have no control over your search traffic. All it takes is one algo update to wipe it out.
SEOs are not magicians. There are tons of variables which are out of our control.
Takeaways
- Traditional Keyword Focused strategies have diminished in value. Stop wasting time on trophy keywords you will never rank for.
- User Experience (UX) is the future of SEO. Hint: The future is now.
- The best way to leverage UX is to provide real and unique value for your users. Maximize user engagement.
- Link Manipulation is no longer a sustainable SEO strategy.
- Build a brand. Being a Brand allows you to maximize exposure without being penalized by those pesky search engines.